Share

Plus DEI updates, Monetising madness and Tinder using AI
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Colorintech Weekly - 273
(View this version on the web)

Hey


Check out the AI Podcast version of this newsletter.


This newsletter is free, but if you do want to get us a ray of spring sunshine dressed up as a treat to celebrate 250 + editions of this for our effort, an grab us one here🎁 

Oh and if you missed an edition, you can find it here or this platform, here

🗞️Diversity and inclusion news🗞️

🧩 DEI: Dead in the US, Defiant in Europe?

While President Trump’s second-term culture war has US companies scrubbing “diversity” from PowerPoints faster than you can say reverse discrimination lawsuit, Europe is… politely ignoring the memo.🇪🇺


According to a cluster of Financial Times reports, European investors and companies are largely holding the line on DEI — even as transatlantic giants like GSK, Volkswagen and Novo Nordisk tweak or drop targets for their US divisions to stay compliant with Washington’s new executive orders🇺🇸


GSK, for example, quietly axed diversity targets tied to executive bonuses and promptly plummeted from 7th to 224th in the FT-Statista Diversity Leaders ranking. Employees noticed — and so did the talent market. As one analyst put it: “Perception is reality. If you look like you’ve withdrawn, you have.”

Meanwhile, Zalando — ranked 4th — has become the counter-narrative: 140 nationalities, adaptive fashion for disabled customers, and D&I “baked into design.” Their message? Inclusion sells.💸


The FT paints a split screen:

  • 🇺🇸 US multinationals rewriting job titles and removing “diversity” from websites.

  • 🇪🇺 European firms crafting dual playbooks — one DEI-lite for the States, one “business-as-usual” for the continent.

  • 💼 Investors, led by Schroders and Evenlode, urging companies not to roll back metrics or turn inclusion into a box-ticking exercise.

The result is a kind of corporate bilingualism: DEI in London, “leadership fairness” in Texas.

So what?
The “DEI divide” is no longer cultural — it’s regulatory. Europe’s legal framework (gender quotas, pay-gap disclosure rules, ESG mandates) makes inclusion a compliance issue, not a preference. The irony? Trump’s rollback is forcing Europe to mature its DEI rationale: moving from moral imperative to market necessity. If the US has declared diversity “woke,” Europe has quietly rebranded it as governance.

📚 Read more:


🧠Things that make you go hmmm🧠

🚗💸 Elon’s Trillion-Dollar Fever Dream🚗


The world’s richest man just got even richer — potentially. Tesla shareholders have approved Elon Musk’s $1 trillion pay package, the largest corporate payout in history, despite the company’s slowing sales, regulatory investigations, and growing PR chaos. The deal passed with 75% of votes and chants of “ELON” echoing through Tesla’s Austin HQ — somewhere between a shareholder meeting and a fan convention🚗


To earn his king’s ransom, Musk must lift Tesla’s value to $8.5 trillion (roughly the GDP of Japan), sell 20 million cars, deploy 1 million robotaxis, and build 1 million humanoid robots. Easy. He called the plan “a whole new book,” then danced onstage with his Optimus robots — because of course he did.

Critics weren’t buying it. Investor groups called it “the world’s most expensive participation trophy,” and governance experts questioned whether handing one person a trillion-dollar incentive is great strategy or just great spectacle. Meanwhile, Norway’s sovereign wealth fund and CalPERS — two of the world’s biggest institutional investors — both voted no, but Tesla’s army of retail fans carried him through✅


And in case you were wondering whether this visionary focus comes with, say, a working business: Tesla’s profits are down 9% year-on-year, and EV demand is slipping. The company’s new plan? Rent cars like an Airbnb host. Tesla has quietly launched short-term EV rentals in California, starting at $60 a day, with free Supercharging and a $250 discount if you later buy the car — a creative way to deal with thousands of unsold vehicles now that federal tax credits have expired.

So: a trillion-dollar pay plan, a rental hustle, and a robot side quest. It’s less electric mobility revolution, more Silicon Valley musical theatre 🎭🎤. 


📉 So what?
This isn’t about cars anymore — it’s about control, cult, and capital. Musk’s trillion-dollar target cements Tesla as less an automaker than a live experiment in techno-populism. Investors aren’t betting on EVs; they’re betting on Elon. Whether that’s leadership or just brand loyalty on steroids… we’ll find out when the first Optimus bot asks for a pay rise.

📚 Read more:


🔞 You're right, Twitter (x) is more right wing than before🔞



Sky News just confirmed what everyone’s timeline already felt: Elon’s X leans right — and not just a little.

In an investigation using nine brand-new accounts and an AI model to audit 87,000 posts, Sky found that X’s “For You” feed amplifies right-wing and extreme content far more than neutral or left-leaning posts. The algorithm especially boosts creators Elon interacts with — an unintentional mirror of his personal echo chamber😡


It’s not hard to see why: under Musk, academic access to the platform’s data has been slashed (it now costs up to $5,000 a month), and the company’s open-source algorithm conveniently redacts the parts that show what really drives engagement. In short: transparency, but make it vibes.

Researchers trained a large-language model (ironically, Google’s Gemini 2.5) to classify political content, and the results were consistent — right-wing and “extreme” posts dominated feeds, even when accounts started neutral. Musk’s online “free speech absolutism” is turning into a new kind of information asymmetry: where the loudest voices and most polarising takes rise to the top.📲


📉 So what?
Social media has always leaned towards outrage, but under Musk, X is becoming both a platform and a political actor. When the world’s richest man controls the code that shapes the global conversation — and the price of entry for scrutiny is £3,800 a month — the digital public square starts to look a lot like a private club.

📚 Read more:


🤖How about you dont do ai🤖


Rightmove just discovered that saying “AI” in a press release doesn’t always make the line go up.😅


The UK’s biggest property site saw its shares plunge up to 28% after announcing a £60 million plan to “step up investment in AI.” CEO Johan Svanström called it “absolutely central” to the company’s future. Investors called it: “Please stop.”

The problem wasn’t the tech itself — it was the timing. Rightmove cut next year’s profit growth forecast from 9% to just 3–5%, citing its new AI spending plans. The market, which usually cheers efficiency plays, instead saw a cash-burning experiment from a company already struggling to grow. As one analyst put it, the sell-off shows “real scepticism about jumping on the bandwagon.”😏


In theory, AI could help Rightmove automate listings, improve property valuations, and make its clunky search engine less… 2008. In practice, the company offered little detail beyond “AI-enabled innovations.” Investors read that as “we’d like to sound like Nvidia.”😂


📉 So what?

Here’s the irony: if Rightmove had just called this a “data platform modernisation,” its shares might not have tanked. The counterfactual is brutal — say “AI,” lose £1.4 billion in market cap; say “cloud efficiency,” and everyone nods approvingly. The AI hype cycle giveth and taketh away.

The moral: if your product is houses, not hardware, maybe keep the robots off the balance sheet.

📚 Read more:



🙏🏾 We found love in..(Your camera roll)


Tinder’s latest attempt to fix modern dating and its falling revenues? Let an algorithm rummage through your camera roll.📲


Nope its not going to go through THAT folder in your phone but The app’s parent company, Match Group, says its new “Chemistry” feature will use AI to “understand you better” — by scanning all your photos to infer your personality, interests, and who you’re likely to swipe right on. Think of it as giving a machine the ick, at scale.

Users have to opt in, but if you do, Tinder’s AI gets full access to your pictures so it can, in theory, reduce “swipe fatigue.” The hope: fewer mismatches and more meaningful connections. The reality: another company training a model on your brunch selfies and festival photos. 📸


The move comes as Tinder’s paying users have dropped 7% year-on-year, its second consecutive annual decline. Match Group admitted it’s taking a $14 million hit from testing new AI tools to win users back, while rival app Hinge continues to outperform with old-fashioned features like… asking people questions.😅


So lets see if AI can do the human irrational thing called "love". We suspect there is some science to it on scale, but there is something a bit about it that we feel is is a lot harder to feed into a LLM💻


📉 So what?
At this point, AI is Silicon Valley’s version of “it’s not you, it’s me.” When in doubt, sprinkle some artificial intelligence on the business model and hope investors swipe right. But the counterfactual is telling: if Tinder had just said it was improving its matching algorithm — not training an AI on your private photos — no one would have batted an eye. Sometimes, the best move is to leave “AI” out of the relationship entirely.

📚 Read more:


💸Scam media👩🏿‍🦱


According to internal documents seen by Reuters, Meta quietly estimated that a full 10% of its annual revenue — roughly $16 billion — came from scam ads across Facebook and Instagram.💰


Yup, one in every ten Meta dollars appears to come from fake crypto offers, miracle medical cures, and illegal gambling ads — the same ones your aunt keeps forwarding you in Messenger.😅

Here’s the wild bit: Meta reportedly only shuts down an ad account if it’s 95% sure it’s fraudulent. If it’s merely kinda sure, the platform just… charges those advertisers more. In other words: the worse the ad, the higher the CPM.

Meta insists this is all being “taken out of context.” A spokesperson claimed scam reports are down 58% and that 134 million fake ads have been removed in the last 18 months. But given how Meta’s ad business is slowing and Apple’s privacy rules keep squeezing margins, it’s hard not to see the perverse incentive — cleaning up too effectively means losing revenue.📉


📉 So what?
This is what happens when your business model monetises attention without accountability. The counterfactual? If Meta actually filtered every suspected scam, it would be $16 billion poorer — and a lot less “profitable.” That’s the price of integrity in adtech: apparently 10 percent.

📚 Read more:


🎮 More delays — and this time we don’t even get a trailer


Rockstar Games has once again delayed Grand Theft Auto 6, this time to November 2026 — meaning it’ll arrive roughly when today’s teenagers are finishing uni and most fans have had two career changes.😅


The sequel to GTA V (released in 2013 — yes, before TikTok, Brexit or Threads) was originally due in autumn 2025, then May 2026, and now… not a minute before November. Rockstar blamed the delay on its “commitment to polish,” which is developer-speak for we’ve already spent a billion dollars and still can’t make it run properly.😂


The studio is also facing awkward headlines after reportedly sacking 31 UK staff amid unionisation efforts, prompting protests outside its London and Edinburgh offices. So while fans are busy meme-ing “Lofi Girl graduates before GTA 6,” Rockstar is dodging PR bullets IRL.😞


There’s been no new trailer, no teaser, not even a “development update” — just an apology and another 12-month time skip. Gamers, predictably, are torn between outrage and acceptance: “Take your time, just don’t Cyberpunk it.”🕹️


📉 So what?
At this point, GTA 6 isn’t just a game — it’s a test of faith. Every extra delay adds to the myth (and the budget). But the counterfactual is telling: if Rockstar had shipped half-baked, they’d be crucified; delay it again, and they’re memed to death. Somewhere between perfectionism and paralysis sits modern game development — crushed under the weight of expectation and 8K reflections.

📚 Read more:

🎮 Trend Watch: The only thing slower than GTA 6 development? AI regulation.


👩🏿‍💻For the creators👩🏿‍💻

📈 The tools behind the tech📉

📦Product📦

📏Design📏 

👩🏿‍💻Code👩🏿‍💻

🏢The business behind the tech🏢

😅Meme/AI video of the week 😅

🌐Partner Events & Opportunties 🌐

Below are the top opportunities we want to highlight to you this week! If you want to see more, then check out our new website where we have a whole page dedicated to events and opportunities from us and our partners:


https://www.colorintech.org/events

😃Our EIR program😃


🚀 Scale Your Revenue: Colorintech EIR Programme Returns to Manchester!

Are you an early-stage founder in the North West, North East, or Yorkshire & the Humber who is actively building and looking to move from inconsistent revenue to scalable, repeatable growth?
The Entrepreneurs-in-Residence (EIR) Programme by Colorintech is back in Manchester with a highly practical session focused entirely on Generating Revenue.
This is not a general talk—it's a targeted initiative for founders who have already achieved some level of traction (generated revenue or raised funding) and need the tactical frameworks to scale responsibly.

What to Expect:

  • 90-Minute Revenue Workshop: A practical, peer-led session focused on monetisation strategy, identifying what to double down on, and how to improve capital efficiency.
  • Fireside AMA: Get direct, honest insights from experienced founder Felix Robinson (Founder, Homes for Pets).
  • High-Quality Networking: Connect with 30–40 ambitious founders from across the North over drinks and food.

Event Details:

  • Date: Thursday, 27th November 2025
  • Time: 5:30 PM onwards
  • Location: Manchester
  • Target Audience: Early to growth-stage EU founders (Pre-Seed to Seed+) with traction, especially those in the North of England.

Secure Your Place

Spaces are limited to ensure a quality, intimate session. Registration is required.

Register here: https://form.typeform.com/to/Mh8YbCDp


🙌🏾The latest from the Colorintech team🙌🏾

😃What we are consuming😃


🎧See your weekly Spotify stats

🏃🏽‍♂️Olympics to ban transgender women in women's sport

📈Startups are hitting $10bn valuations faster — is that a problem? 

✈️Starlink on BA


Email Marketing by ActiveCampaign